Cinema Advertising

After reading reports over on Technollama's blog, of evil pirates stealing the trade of the movie industry, I find a report from the cinema screen advertising company Carlton Screen Advertising which says that cinema attendance is up!

"Total cinema admissions in the UK reached 16.02m in July 2005, which was the strongest month of the year-to-date and the second highest for that month since 1995"

There were a few obvious hits in July this year to make it such a good month: War of the Worlds, Madagascar, and Fantastic Four. 1995 was bouyed by errr... well actually I'm not sure what was on in July 1995 that made it such a fantastic month. Batman Forever? Casper the Friendly Ghost? Babe didn't come out till December that year, so it couldn't have been that... anyways.... Statistics are curious things.

Carlton's research shows that as many, if not more people are going to the cinema in July of 2005 than in previous 9 years. Broadband and DVD writers have only been readily available in the past couple of years, so who is telling the truth about relationship between cinema attendance figures and the ebil pierats?

Carlton Screen Advertising must really hate the MPAA who do more to publicise how easy it is to get movies on the Internet than they probably realise.

Be worth watching these figures with the recent release of decent broadband (20 meg cable and 24meg ADSL 2+) in the UK.